45 businesses, nonprofits, and educational groups participated in “Pigs on Parade,” engaging hundreds in voting on their favorite piggy bank. PromotedAmerica Saves Week though nine billboards that reached 1,391,700; two busboards, and 48 interior bus cards that reached 1.5 million; social media that reached 50,000; five TV spots, and one radio spot. Volunteer Income Tax Assistance (VITA) volunteers enrolled 800+ Savers.
by Katie Bryan