Leveraging the materials prepared by America Saves, TIAA-CREF developed a toolkit with daily emails and posters/flyers that plan sponsors could use during the week to encourage employees to focus on building positive savings behavior.
Toolkit materials had calls to action that:
- Encouraged employees to ‘Take the pledge’ (link to America Saves site) and commit to a savings goal and plan
- Visit their virtual environment to sign up for live webinars
- Reminded them they can contact TIAA-CREF for help with retirement planning