This year’s America Saves Week theme is “Make Savings Automatic.” Banks and credit unions are uniquely set up to help individuals achieve this. Use America Saves Week to promote one of your existing accounts that help individuals save automatically. For example:
- Promote split deposit into a savings/share account or an automatic transfer to a savings/share account.
- Promote the safe and affordable savings and wealth building products you already offer to current and potential customers and members. Examples include: savings and share accounts, low cost IRAs, CDs or other wealth- building accounts, and special emergency savings accounts.
- Offer incentives for customers and members who make deposits into new or current accounts.
Motivate current and potential members and customers to save and build wealth better with these marketing materials