- M&T Bank was successful at getting over 17,650 people to share the details of what they were already or would like to start saving for. M&T contributed $3,000 towards one of these randomly selected savings goals.
- In addition, M&T actively encouraged savings during America Saves Week and throughout March 2014 by sending 589,000 savings emails to customers, distributing 75,000 branch flyers, and messaging its 57,900 social media followers.