Iowa Saves took on several outreach strategies during America Saves Week to reach savers in their community and in their own office:
- They sought out and received a proclamation from the Mayor of Council Bluffs, declaring February 27 through March 3, 2017 as America Saves Week.
- They participated in The Great Piggy Bank Pageant, a joint effort with Council Bluffs Community School District and four area banks to bring savings into elementary school classrooms.
- The America Saves Pledge has been added to TS Bank’s (a partner in the Iowa Saves coalition) company wellness plan. When an employee takes the pledge they get points toward their individual wellness goal, and every time they read an email or text sent from America Saves they are eligible for wellness points too. A great internal incentive for bank employees to participate!