Outreach Ideas

Sign up Savers

Encourage others to take the America Saves Pledge where they can make a commitment to themselves to save for an identified goal. (Download the paper pledge form) (Learn how you can embed the pledge form on your website)

Create Your Own Materials

Need materials to promote the Week? We have flyers, poster, and payroll stuffers to help others save during America Saves Week - and all of our materials are cobrandable.  


Host an Event

Need a PowerPoint presentation to promote the Week or use at an event during the Week? We've put these together with you in mind. 


Spread the Word

We've created a number of articles you can share through newsletter, emails, and blogs.


Post the ASW Logo or Banner on Your Website

Use these logos and web graphics on your website and in print materials.


281074-twitter-logoShare Savings Messages Through Social Media

We've created 30 days of social media content that you can share on Facebook and Twitter to promote ASW and savings. Already have your own tweets? Use #ASW2014. (updated Social Media Kit coming soon)


Contact the Media

Cut and paste this press release onto your organization’s letterhead. Send to your local media the week before ASW.


Work with Local Government

Use this sample proclamation in conjunction with your local or state government to proclaim February 24 - March 1, 2014 America Saves Week.


Hold a Competition

This section contains an overview of a pilot program that encouraged and motivated students, faculty, and staff to set a personal savings commitment and make a simple plan to achieve it. While the materials in this section focus on students this model can be replicated across many different organizations and audiences.

Organize a Campaign 

Using the principles of social marketing, the development of a community-based America Saves campaign is a “partnership” between the local organization(s) and the national America Saves team. The campaign encourages good saving behavior throughout the community and motivates and supports individuals and families to save money, reduce debt, and build wealth.