Financial Institutions

Quarter and Piggy BankAmerica Saves Week, February 25 - March 2, 2013, is an annual opportunity for organizations to promote good savings behavior and a chance for individuals to assess their own saving status.

Each year, hundreds of financial institutions - from large banks to small community credit unions - use America Saves Week to attract new customers, offer incentivized accounts to help people save, increase account balances, and educate individuals on the importance of saving. Check out the free resources below to help your customer/members save and sign up to participate in this nation-wide movement today

Click here to see the full list of participating organizations.

The Week is an Opportunity to: 

  • Offer incentives for people to open or add money to their accounts during the Week.
  • Establish goals for new accounts opened, new deposits, increased balances, new automatic savings sign-ups, new IRAs, CDs, and other savings and investment opportunities.
  • Encourage customers, members, and employees to join America Saves.

Ready to Help Others Save?

Step 1:
Sign Up
Step 2: Download
Participation Kit
Step 3:
Download Materials

Did You Know?

  • About one-third of financial institutions surveyed reported they had an increase in the number of accounts opened during America Saves Week 2011, showing that participation benefits consumers and is good for business. (Source: America Saves Week 2011 Report)
  • Navy Federal Credit Union reported a 73% increase in Custom Club take up during Military Saves Week promotions compared to the 2 months prior. (Source: America Saves Week 2012 Report)
  • Financial Institutions reached nearly 270,000 people with savings messages through tax sites and events during America Saves Week 2012. (Source: America Saves Week 2012 Report)


Together we can encourage people to take financial action through saving, debt reduction, and 
wealth building!